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Retail therapy making strategic relationships work
پدید آورنده
Jones, Rob, 4691-,Rob Jones with Dan Murphy
موضوع
، Relationship marketing,، Marketing , Management,، Retail trade , Management
رده
HF
5415
.
55
.
J66
2003
کتابخانه
Library and Documentation Center of Kurdistan University
محل استقرار
استان:
Kurdistan
ـ شهر:
Sanandaj
تماس با کتابخانه :
33624006
-
087
OTHER STANDARD IDENTIFIER
Standard Number
1971-73
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Jones, Rob, 4691-
Title Proper
Retail therapy making strategic relationships work
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Houndmills, Basingstoke, Hamsphire ; New York
Name of Publisher, Distributor, etc.
Palgrave Macmillan
Date of Publication, Distribution, etc.
2003
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
viii, 200 p. , 24 cm.
GENERAL NOTES
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Dan's Introduction -- 1. Balancing the tension between competing business aims -- 2. Planning strategic relationships -- 3. Customers and the true nature of the retail brand -- 4. Employees -- 5. Suppliers -- 6. Finance.
TOPICAL NAME USED AS SUBJECT
Entry Element
، Relationship marketing
Entry Element
، Marketing , Management
Entry Element
، Retail trade , Management
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
55
.
J66
2003
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
Entry Element
Rob Jones with Dan Murphy
AU -1691 ,naD ,yhpruM
TI
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