عنوان
پدید آورنده
موضوع
رده
HF 5415.55 .J66 2003
HF
5415
.
55
.
J66
2003
کتابخانه
محل استقرار
1971-73
Jones, Rob, 4691-
Retail therapy making strategic relationships work
Houndmills, Basingstoke, Hamsphire ; New York
Palgrave Macmillan
2003
viii, 200 p. , 24 cm.
Includes bibliographical references and index.
Dan's Introduction -- 1. Balancing the tension between competing business aims -- 2. Planning strategic relationships -- 3. Customers and the true nature of the retail brand -- 4. Employees -- 5. Suppliers -- 6. Finance.
، Relationship marketing
، Marketing , Management
، Retail trade , Management
658
.
8
HF
5415
.
55
.
J66
2003
AU
Rob Jones with Dan Murphy
AU -1691 ,naD ,yhpruM
TI
لاه دیجیتانابخکت
