عنوان

Persuasive business proposals writing to win more customers, clients, and contracts

Standard Number

1971-73

First Statement of Responsibility

Sant, Tom.

Title Proper

Persuasive business proposals writing to win more customers, clients, and contracts

Place of Publication, Distribution, etc.

New York

Name of Publisher, Distributor, etc.

AMACOM

Date of Publication, Distribution, etc.

c2004

Specific Material Designation and Extent of Item

viii, 248 p. , ill. , 23 cm.

Text of Note

Includes index.

Text of Note

2nd ed.

Text of Note

The challenges you face -- A good proposal is hard to find -- Why the Inuit hunt whales and other secrets of customer behavior -- The structure of persuasion -- Developing a client-centered message every time you write -- Understanding the customer : the Cicero principle -- Establishing your credibility -- An overview of the proposal development process -- Writing from the right brain : getting your ideas organized -- Presenting a winning value proposition -- The structure of the letter proposal -- The structure of the formal proposal -- Writing research proposals and proposals for grants -- What to do after you submit -- Writing in the midst of a storm : how to deal with bad news and negative publicity -- Creating a proposal center of excellence -- Proposal metrics : how to measure your success -- Give the reader a KISS! -- Word choice : six traps to avoid -- Sentence structure : maximizing your clarity -- Editing your proposal.

Entry Element

، Proposal writing in business

Entry Element

، Persuasion )Rhetoric(

Number

Class number

Relator Code

AU

Entry Element

Tom Sant

TI

Shelving Form of Title, Author, Author/Title

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