عنوان

Persuasive business proposals writing to win more customers, clients, and contracts

1971-73

Sant, Tom.

Persuasive business proposals writing to win more customers, clients, and contracts

New York

AMACOM

c2004

viii, 248 p. , ill. , 23 cm.

Includes index.

2nd ed.

The challenges you face -- A good proposal is hard to find -- Why the Inuit hunt whales and other secrets of customer behavior -- The structure of persuasion -- Developing a client-centered message every time you write -- Understanding the customer : the Cicero principle -- Establishing your credibility -- An overview of the proposal development process -- Writing from the right brain : getting your ideas organized -- Presenting a winning value proposition -- The structure of the letter proposal -- The structure of the formal proposal -- Writing research proposals and proposals for grants -- What to do after you submit -- Writing in the midst of a storm : how to deal with bad news and negative publicity -- Creating a proposal center of excellence -- Proposal metrics : how to measure your success -- Give the reader a KISS! -- Word choice : six traps to avoid -- Sentence structure : maximizing your clarity -- Editing your proposal.

، Proposal writing in business

، Persuasion )Rhetoric(

AU

Tom Sant

TI

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