عنوان
پدید آورنده
موضوع
رده
HD 69 .B7 P647 2012
HD
69
.
B7
P647
2012
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780071775281
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Karen Post
Subsequent Statement of Responsibility
author
Title Proper
Brand turnaround: how brands gone bad returned to glory and the seven game changers that made the difference
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
McGraw-Hill
Date of Publication, Distribution, etc.
2012
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxiv, 262 p.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
SUMMARY OR ABSTRACT
Text of Note
How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? This book reveals the answers and provides valuable lessons for anyone tasked with reviving a brand.
TOPICAL NAME USED AS SUBJECT
Entry Element
Brand name products
Entry Element
Branding (Marketing)
Entry Element
Technological innovations -- Management
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD
69
.
B7
P647
2012
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Post, Karen
