عنوان
پدید آورنده
موضوع
رده
HD 69 .B7 P647 2012
HD
69
.
B7
P647
2012
کتابخانه
محل استقرار
9780071775281
لاتين
Karen Post
author
Brand turnaround: how brands gone bad returned to glory and the seven game changers that made the difference
New York
McGraw-Hill
2012
xxiv, 262 p.
مرجع به حساب نمي آيد
Includes bibliographical references and index
How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? This book reveals the answers and provides valuable lessons for anyone tasked with reviving a brand.
Brand name products
Branding (Marketing)
Technological innovations -- Management
HD
69
.
B7
P647
2012
مولف
Post, Karen
