عنوان
پدید آورنده
موضوع
رده
HF 5415.3 .B78 2005
HF
5415
.
3
.
B78
2005
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1587992051 (set)
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Gordon C. Bruner II, Paul J. Hensel
Subsequent Statement of Responsibility
author
Title Proper by Another Author
1954-
Title Proper
Marketing scales handbook: a compilation of multi-item measures
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Chicago, Ill., USA :
Name of Publisher, Distributor, etc.
American Marketing Association,
Date of Publication, Distribution, etc.
2005
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
4 v.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and indexes
CONTENTS NOTE
Text of Note
Vol. 3 by Gordon C. Bruner II, Karen E. James, Paul J. Hensel -- Vol. 4 has subtitle: A compilation of multi-item measures for consumer behavior & advertising / Gordon c. Bruner II, Paul J. Hensel, Karen E. James.
TOPICAL NAME USED AS SUBJECT
Entry Element
Marketing research -- Statistical methods -- Handbooks, manuals, etc.
Entry Element
Scaling (Social sciences) -- Handbooks, manuals, etc.
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
3
.
B78
2005
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Bruner, Gordon C.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
James, Karen E.
Entry Element
Hensel, Paul J.
