عنوان
پدید آورنده
موضوع
رده
HF 5415.3 .B78 2005
HF
5415
.
3
.
B78
2005
کتابخانه
محل استقرار
1587992051 (set)
لاتين
Gordon C. Bruner II, Paul J. Hensel
author
1954-
Marketing scales handbook: a compilation of multi-item measures
Chicago, Ill., USA :
American Marketing Association,
2005
4 v.
مرجع به حساب نمي آيد
Includes bibliographical references and indexes
Vol. 3 by Gordon C. Bruner II, Karen E. James, Paul J. Hensel -- Vol. 4 has subtitle: A compilation of multi-item measures for consumer behavior & advertising / Gordon c. Bruner II, Paul J. Hensel, Karen E. James.
Marketing research -- Statistical methods -- Handbooks, manuals, etc.
Scaling (Social sciences) -- Handbooks, manuals, etc.
HF
5415
.
3
.
B78
2005
مولف
Bruner, Gordon C.
James, Karen E.
Hensel, Paul J.
