عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780324568677
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
.Language of Text, Soundtrack etc
انگليسي
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik
Title Proper
Advertising and integrated brand promotion /Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
Parallel Title Proper
Advertising & integrated brand promotion
EDITION STATEMENT
Edition Statement
5th ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Mason, Ohio :
Name of Publisher, Distributor, etc.
South-Western,
Date of Publication, Distribution, etc.
c2009.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xlii, 726 p. :chiefly col. ;29 cm.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and indexes.
TOPICAL NAME USED AS SUBJECT
Entry Element
Advertising -- Awards
Entry Element
Advertising media planning.
OTHER CLASS NUMBERS
Class number
HF
5823
.
O5
2009
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
O'Guinn, Thomas C.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Allen, Chris T.
Entry Element
Semenik, Richard J.
