عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
9780324568677
لاتين
انگليسي
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik
Advertising and integrated brand promotion /Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
Advertising & integrated brand promotion
5th ed.
Mason, Ohio :
South-Western,
c2009.
xlii, 726 p. :chiefly col. ;29 cm.
مرجع به حساب نمي آيد
Includes bibliographical references and indexes.
Advertising -- Awards
Advertising media planning.
HF
5823
.
O5
2009
مولف
O'Guinn, Thomas C.
Allen, Chris T.
Semenik, Richard J.
