عنوان

Managing customer relationships :

شابک

047148590X

شابک

0471656410

شابک

9780471485902

شابک

9780471656418

شابک اشتباه

047148590X

شماره

b722325

عنوان اصلي

Managing customer relationships :

نام عام مواد

[Book]

ساير اطلاعات عنواني

a strategic framework /

نام نخستين پديدآور

Don Peppers, Martha Rogers.

محل نشرو پخش و غیره

Hoboken, N.J. :

نام ناشر، پخش کننده و غيره

John Wiley & Sons,

تاریخ نشرو بخش و غیره

©2004.

نام خاص و کميت اثر

1 online resource (xi, 516 pages) :

ساير جزييات

illustrations

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Part 1. Principles of managing customer relationships. Evolution of relationships with customers; Thinking behind customer relationships -- Part 2. "IDIC" implementation process: a model for managing customer relationships. Customer relationships: basic building blocks of IDIC and trust; Identifying customers; Differentiating customers: some customers are worth more than others; Differentiating customers by their needs; Interacting with customers: customer collaboration strategy; Using the tools of interactivity to build learning relationships; Privacy and customer feedback; Using mass customization to build learning relationships -- Part 3. Measuring and managing to build customer value. Measuring the success of customer-based initiatives; Customer analytics and the customer-strategy enterprise; Organizing and managing the profitable customer-strategy enterprise; Delivery channel issues of the enterprise focused on building customer value; Store of the future and the evolution of retailing -- Appendix: Where do we go from here?

بدون عنوان

0

متن يادداشت

In today's competitive marketplace, customer relationship management is critical to a company's profitability and long-term success. To become more customer focused, skilled managers, IT professionals and marketing executives must understand how to build profitable relationships with each customer and to make managerial decisions every day designed to increase the value of a company by making managerial decisions that will grow the value of the customer base. The goal is to build long-term relationships with customers and generate increased customer loyalty and higher margins. In Managing Cust.

منبع سفارش / آدرس اشتراک

OverDrive, Inc.

منبع سفارش / آدرس اشتراک

OverDrive, Inc.

شماره انبار

99D33B84-6478-48B7-8E76-638BC8373BF1

عنوان

Managing customer relationships.

شماره استاندارد بين المللي کتاب و موسيقي

047148590X

موضوع مستند نشده

Consumers' preferences.

موضوع مستند نشده

Customer relations-- Management.

موضوع مستند نشده

Information storage and retrieval systems-- Marketing.

موضوع مستند نشده

Relationship marketing.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Customer Relations.

موضوع مستند نشده

Consumers' preferences.

موضوع مستند نشده

Consumers' preferences.

موضوع مستند نشده

Customer relations-- Management.

موضوع مستند نشده

Customer relations-- Management.

موضوع مستند نشده

Information storage and retrieval systems-- Marketing.

موضوع مستند نشده

Information storage and retrieval systems-- Marketing.

موضوع مستند نشده

Relationship marketing.

موضوع مستند نشده

Relationship marketing.

موضوع مستند نشده

BUS-- 018000

شماره

658.818

شماره

ويراست

شماره رده

نشانه اثر

شماره رده

شماره رده

کد سيستم

کد سيستم

مستند نام اشخاص تاييد نشده

Peppers, Don.

مستند نام اشخاص تاييد نشده

Rogers, Martha,1952-

تاريخ عمليات

20201208140506.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y