عنوان

Managing customer relationships :

(Number (ISBN

047148590X

(Number (ISBN

0471656410

(Number (ISBN

9780471485902

(Number (ISBN

9780471656418

Erroneous ISBN

047148590X

Number

b722325

Title Proper

Managing customer relationships :

General Material Designation

[Book]

Other Title Information

a strategic framework /

First Statement of Responsibility

Don Peppers, Martha Rogers.

Place of Publication, Distribution, etc.

Hoboken, N.J. :

Name of Publisher, Distributor, etc.

John Wiley & Sons,

Date of Publication, Distribution, etc.

©2004.

Specific Material Designation and Extent of Item

1 online resource (xi, 516 pages) :

Other Physical Details

illustrations

Text of Note

Includes bibliographical references and index.

Text of Note

Part 1. Principles of managing customer relationships. Evolution of relationships with customers; Thinking behind customer relationships -- Part 2. "IDIC" implementation process: a model for managing customer relationships. Customer relationships: basic building blocks of IDIC and trust; Identifying customers; Differentiating customers: some customers are worth more than others; Differentiating customers by their needs; Interacting with customers: customer collaboration strategy; Using the tools of interactivity to build learning relationships; Privacy and customer feedback; Using mass customization to build learning relationships -- Part 3. Measuring and managing to build customer value. Measuring the success of customer-based initiatives; Customer analytics and the customer-strategy enterprise; Organizing and managing the profitable customer-strategy enterprise; Delivery channel issues of the enterprise focused on building customer value; Store of the future and the evolution of retailing -- Appendix: Where do we go from here?

0

Text of Note

In today's competitive marketplace, customer relationship management is critical to a company's profitability and long-term success. To become more customer focused, skilled managers, IT professionals and marketing executives must understand how to build profitable relationships with each customer and to make managerial decisions every day designed to increase the value of a company by making managerial decisions that will grow the value of the customer base. The goal is to build long-term relationships with customers and generate increased customer loyalty and higher margins. In Managing Cust.

Source for Acquisition/Subscription Address

OverDrive, Inc.

Source for Acquisition/Subscription Address

OverDrive, Inc.

Stock Number

99D33B84-6478-48B7-8E76-638BC8373BF1

Title

Managing customer relationships.

International Standard Book Number

047148590X

Consumers' preferences.

Customer relations-- Management.

Information storage and retrieval systems-- Marketing.

Relationship marketing.

BUSINESS & ECONOMICS-- Customer Relations.

Consumers' preferences.

Consumers' preferences.

Customer relations-- Management.

Customer relations-- Management.

Information storage and retrieval systems-- Marketing.

Information storage and retrieval systems-- Marketing.

Relationship marketing.

Relationship marketing.

BUS-- 018000

Number

658.818

Number

Edition

Class number

Book number

Class number

Class number

System Code

System Code

Peppers, Don.

Rogers, Martha,1952-

Date of Transaction

20201208140506.0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

Y