edited by Danny Moss, Dejan Vercic, and Gary Warnaby.
وضعیت نشر و پخش و غیره
محل نشرو پخش و غیره
New York :
نام ناشر، پخش کننده و غيره
Routledge,
تاریخ نشرو بخش و غیره
2000.
مشخصات ظاهری
نام خاص و کميت اثر
1 online resource (xv, 269 pages)
فروست
عنوان فروست
Routledge advances in management and business studies ;
مشخصه جلد
10
يادداشت کلی
متن يادداشت
"Papers from the annual International Public Relations Research symposium"--Introduction.
یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references and indexes.
یادداشتهای مربوط به مندرجات
متن يادداشت
Introduction : public relations research : interdisciplinary perspectives / Danny Moss, Dejan Vercic and Gary Warnaby -- Part I. Public relations and management theory -- The origins of public relations theory in economics and strategic management / Dejan Vercic and James E. Grunig -- Strategy and public relations / Danny Moss and Gary Warnaby -- Part II. Contemporary perspectives of public relations -- A feminist phase analysis of research on women in postmodern public relations / Larissa A. Grunig -- Public relations and rhetoric : history, concepts, future / Elizabeth L. Toth -- Psychology and public relations / Jon White -- Part III. International perspectives of public relations -- Public relations : the cultural dimension / Toby MacManus -- Preliminary Delphi research on international public relations programming : initial data supports application of certain generic/specific concepts / Robert I. Wakefield -- Part IV. Historical-German perspectives of public relations -- The origins and development of public relations in Germany and Austria / Karl Nessmann -- Public relations and the development of the principle of separation of advertising and journalistic media programmes in Germany / Barbara Baerns.