عنوان

Perspectives on public relations research /

(Number (ISBN

0203192923

(Number (ISBN

9780203192924

Erroneous ISBN

0415217679

Number

b714230

Title Proper

Perspectives on public relations research /

General Material Designation

[Book]

First Statement of Responsibility

edited by Danny Moss, Dejan Vercic, and Gary Warnaby.

Place of Publication, Distribution, etc.

New York :

Name of Publisher, Distributor, etc.

Routledge,

Date of Publication, Distribution, etc.

2000.

Specific Material Designation and Extent of Item

1 online resource (xv, 269 pages)

Series Title

Routledge advances in management and business studies ;

Volume Designation

10

Text of Note

"Papers from the annual International Public Relations Research symposium"--Introduction.

Text of Note

Includes bibliographical references and indexes.

Text of Note

Introduction : public relations research : interdisciplinary perspectives / Danny Moss, Dejan Vercic and Gary Warnaby -- Part I. Public relations and management theory -- The origins of public relations theory in economics and strategic management / Dejan Vercic and James E. Grunig -- Strategy and public relations / Danny Moss and Gary Warnaby -- Part II. Contemporary perspectives of public relations -- A feminist phase analysis of research on women in postmodern public relations / Larissa A. Grunig -- Public relations and rhetoric : history, concepts, future / Elizabeth L. Toth -- Psychology and public relations / Jon White -- Part III. International perspectives of public relations -- Public relations : the cultural dimension / Toby MacManus -- Preliminary Delphi research on international public relations programming : initial data supports application of certain generic/specific concepts / Robert I. Wakefield -- Part IV. Historical-German perspectives of public relations -- The origins and development of public relations in Germany and Austria / Karl Nessmann -- Public relations and the development of the principle of separation of advertising and journalistic media programmes in Germany / Barbara Baerns.

0

Title

Perspectives on public relations research.

International Standard Book Number

9780415217675

Corporations-- Public relations, Congresses.

Public relations, Congresses.

Public relations.

BUSINESS & ECONOMICS-- Public Relations.

Corporations-- Public relations.

Public relations.

Public relations.

BUS-- 052000

Number

Edition

Class number

Book number

Class number

System Code

Moss, Danny,1954-

Verčič, Dejan.

Warnaby, Gary.

Date of Transaction

20201208043226.0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

Y