Edited by Natalie W. Nixon, Philadelphia University
عنوان اصلي
Strategic design thinking: innovation in products, services, experiences and beyond
وضعیت نشر و پخش و غیره
محل نشرو پخش و غیره
London ; New York
نام ناشر، پخش کننده و غيره
Bloomsbury
تاریخ نشرو بخش و غیره
2016
مشخصات ظاهری
نام خاص و کميت اثر
xix, 244 p.: ills.; 24 cm
یادداشتهای مربوط به بسته بندی و دسترس بودن اثر
متن يادداشت
مرجع به حساب نمي آيد
یادداشتهای مربوط به مندرجات
متن يادداشت
Machine generated contents note: -- PrefacePart I: The Why -- Chapter 1: Theoretical Context (by Alison Rieple, University of Westminster, UK) -- Chapter 2: Semiotics (by Joseph Hancock, Drexel University, US) -- Chapter 3: Rhetoric (by Valerie Jacobs, LPK Brands, US)Part II: The How -- Chapter 4: Methods (by Steve Wilcox, Design Science, US) -- Chapter 5: Models & Frameworks (by Michelle Miller, Synexe, US) -- Chapter 6: Tools (by Cindy Tripp, Cindy Tripp & Co., US)Part III: The What -- Chapter 7: Integrative Spaces (by Natalie Nixon, Philadelphia University, US) -- Chapter 8: Design Thinking in Action, Design Thinking Everywhere (Natalie Nixon)Bibliography -- Index.
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
"Who can design? For too long, that question has highlighted the supposed division between right-brain dominant "creative types" and left-brain dominant "analytical types." Such a division is not practical for preparing students to become innovative contributors to the complex world of design. Strategic Design guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between.This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic design, service design, and experience design"
موضوع (اسم عام یاعبارت اسمی عام)
عنصر شناسه ای
Creative ability in business.
عنصر شناسه ای
Creative thinking.
عنصر شناسه ای
Design.
عنصر شناسه ای
Organizational change.
عنصر شناسه ای
DESIGN / General.
رده بندی کنگره
شماره رده
HD
53
.
S8
2016
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )