عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
978-1-62892-470-1
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
.Language of Text, Soundtrack etc
انگليسي
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Edited by Natalie W. Nixon, Philadelphia University
Title Proper
Strategic design thinking: innovation in products, services, experiences and beyond
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London ; New York
Name of Publisher, Distributor, etc.
Bloomsbury
Date of Publication, Distribution, etc.
2016
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xix, 244 p.: ills.; 24 cm
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
CONTENTS NOTE
Text of Note
Machine generated contents note: -- PrefacePart I: The Why -- Chapter 1: Theoretical Context (by Alison Rieple, University of Westminster, UK) -- Chapter 2: Semiotics (by Joseph Hancock, Drexel University, US) -- Chapter 3: Rhetoric (by Valerie Jacobs, LPK Brands, US)Part II: The How -- Chapter 4: Methods (by Steve Wilcox, Design Science, US) -- Chapter 5: Models & Frameworks (by Michelle Miller, Synexe, US) -- Chapter 6: Tools (by Cindy Tripp, Cindy Tripp & Co., US)Part III: The What -- Chapter 7: Integrative Spaces (by Natalie Nixon, Philadelphia University, US) -- Chapter 8: Design Thinking in Action, Design Thinking Everywhere (Natalie Nixon)Bibliography -- Index.
SUMMARY OR ABSTRACT
Text of Note
"Who can design? For too long, that question has highlighted the supposed division between right-brain dominant "creative types" and left-brain dominant "analytical types." Such a division is not practical for preparing students to become innovative contributors to the complex world of design. Strategic Design guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between.This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic design, service design, and experience design"
TOPICAL NAME USED AS SUBJECT
Entry Element
Creative ability in business.
Entry Element
Creative thinking.
Entry Element
Design.
Entry Element
Organizational change.
Entry Element
DESIGN / General.
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD
53
.
S8
2016
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
عنوان
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Nixon, Natalie W.
Relator Code
editor
