Concepts and cases in retail and merchandise management
New York
Fairchild Books
c2009
xlix, 442 p.: ill.; 24 cm
Includes bibliographical references and index
Nancy J. Rabolt, Judy K. Miler
1
Sample case study -- Case study analysis form -- Case summaries -- 1. Merchandise management, roles, and responsibilities -- 2. Retailing formats and structures -- 3. Merchandise/store positioning -- 4. Merchandise characteristics -- 5. Merchandise planning, buying, control, and profitability -- 6. Sourcing -- 7. Retailer/vendor relationships -- 8. Sales promotion, advertising, and visual merchandising -- 9. Personal selling and customer relations -- 01. Entrepreneurship and small business ownership -- 11. Ethics and legal behavior in merchandise management -- Glossary of key terms