عنوان
پدید آورنده
موضوع
رده
HF 5429 .R27 2009
HF
5429
.
R27
2009
کتابخانه
محل استقرار
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
English
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Concepts and cases in retail and merchandise management
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
Fairchild Books
Date of Publication, Distribution, etc.
c2009
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xlix, 442 p.: ill.; 24 cm
GENERAL NOTES
Text of Note
Includes bibliographical references and index
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
Nancy J. Rabolt, Judy K. Miler
ORIGINAL VERSION NOTE
Text of Note
1
CONTENTS NOTE
Text of Note
Sample case study -- Case study analysis form -- Case summaries -- 1. Merchandise management, roles, and responsibilities -- 2. Retailing formats and structures -- 3. Merchandise/store positioning -- 4. Merchandise characteristics -- 5. Merchandise planning, buying, control, and profitability -- 6. Sourcing -- 7. Retailer/vendor relationships -- 8. Sales promotion, advertising, and visual merchandising -- 9. Personal selling and customer relations -- 01. Entrepreneurship and small business ownership -- 11. Ethics and legal behavior in merchandise management -- Glossary of key terms
TOPICAL NAME USED AS SUBJECT
Entry Element
Case studies ، Retail trade - Management
Entry Element
Case studies ، Merchandising
Entry Element
Management Study and teaching ، Retail trade
Entry Element
Study and teaching ، Merchandising
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5429
.
R27
2009
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
Rabolt, Nancy J.
Relator Code
AU
AU Miler, Judy K
TI
