عنوان
پدید آورنده
موضوع
رده
656 .1 B427A 2001 21
656
.
1
B427A
2001
21
کتابخانه
محل استقرار
0072314451
انگلیسی
Advertising and promotion :
an integrated marketing communications perspective /
George E. Belch & Michael A. Belch.
5th ed.
Boston, Mass. :
Irwin/McGraw-Hill
2001.
xx, 795, GL13, EN22, CR3, IN19 p. :
29 cm.
Irwin/McGraw-Hill series in marketing
Includes bibliographical references and index.
Advertising.
Sales promotion.
Communication in marketing.
656
.
1
B427A
2001
21
HF5823
.
B387
2001
Belch, George E.
1951-
(George Edward),
Belch, Michael A.
20230612152156.0
BL
270410
Y
