عنوان
پدید آورنده
موضوع
رده
656 .1 B427A 2001 21
656
.
1
B427A
2001
21
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0072314451
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Advertising and promotion :
Other Title Information
an integrated marketing communications perspective /
First Statement of Responsibility
George E. Belch & Michael A. Belch.
EDITION STATEMENT
Edition Statement
5th ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston, Mass. :
Name of Publisher, Distributor, etc.
Irwin/McGraw-Hill
Date of Publication, Distribution, etc.
2001.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xx, 795, GL13, EN22, CR3, IN19 p. :
Dimensions
29 cm.
SERIES
Series Title
Irwin/McGraw-Hill series in marketing
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
TOPICAL NAME USED AS SUBJECT
Entry Element
Advertising.
Entry Element
Sales promotion.
Entry Element
Communication in marketing.
DEWEY DECIMAL CLASSIFICATION
Number
656
.
1
B427A
2001
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5823
Book number
.
B387
2001
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
Belch, George E.
Dates
1951-
Expansion of Initials of Forename
(George Edward),
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Belch, Michael A.
ORIGINATING SOURCE
Date of Transaction
20230612152156.0
BL
270410
Y
