realistic solutions for the overworked librarian /
Nancy Dowd, Mary Evangeliste, & Jonathan Silberman.
Chicago :
American Library Association,
2010.
1 online resource (xi, 140 pages) :
illustrations
Includes bibliographical references and index.
Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices.
0
Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
OverDrive, Inc.
65E8E091-C71F-49A2-BA1C-BE14C7F0253F
Bite-sized marketing.
9780838910009
Libraries-- Marketing.
Libraries-- Public relations.
Bibliothek.
Bibliotheken.
LANGUAGE ARTS & DISCIPLINES-- Library & Information Science-- General.