realistic solutions for the overworked librarian /
First Statement of Responsibility
Nancy Dowd, Mary Evangeliste, & Jonathan Silberman.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Chicago :
Name of Publisher, Distributor, etc.
American Library Association,
Date of Publication, Distribution, etc.
2010.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xi, 140 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices.
0
SUMMARY OR ABSTRACT
Text of Note
Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
OverDrive, Inc.
Stock Number
65E8E091-C71F-49A2-BA1C-BE14C7F0253F
OTHER EDITION IN ANOTHER MEDIUM
Title
Bite-sized marketing.
International Standard Book Number
9780838910009
TOPICAL NAME USED AS SUBJECT
Libraries-- Marketing.
Libraries-- Public relations.
Bibliothek.
Bibliotheken.
LANGUAGE ARTS & DISCIPLINES-- Library & Information Science-- General.