عنوان

Tourism branding :

184950721X

9781849507219

1849507201

9781849507202

b740566

Tourism branding :

[Book]

communities in action /

[edited by] Liping A. Cai, William C. Gartner, Ana María Munar.

1st ed.

Bingley, UK :

Emerald Group Pub.,

2009.

1 online resource (viii, 297 pages) :

illustrations, maps

Bridging tourism theory and practice,

v. 1

2042-1443 ;

Includes bibliographical references (pages 233-262) and index.

Tourism branding: a community affair -- Challenging the brand -- A model of virtual destination branding -- Deconstructing brand equity -- A two-dimensional approach to branding: integrating identity and equity -- Collaborative destination branding -- Tourism branding in a social exchange system -- Linking local and culinary cuisines with destination branding -- Spanish holiday brands: comparative analysis of 10 destinations -- Branding Spain's tourism miracle (1959-1979) -- A practical framework for destination branding -- Destination brand strategy: the case of Greece -- the Copenhagen way: stakeholder-driven destination branding -- Consultation builds stronger brands -- Developing distinctive city branding: cases of Anseong and Bucheon, South Korea -- Strategic branding in hospitality: the case of Sol Melia.

0

Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives.

01326671

Tourism branding.

9781849507202

Advertising-- Tourism.

Place marketing.

Tourism-- Marketing.

Tourism.

Advertising-- Tourism.

BUSINESS & ECONOMICS-- Advertising & Promotion.

Gestion d'entreprises.

Place marketing.

Sales & marketing.

Tourism industry.

Tourism-- Marketing.

Tourism.

Travel and Tourism.

BUS-- 002000

338.48

Cai, Liping A.

Gartner, William C.

Munar, Ana María.

20201204012645.0

pn

[Book]

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