عنوان

Tourism branding :

(Number (ISBN

184950721X

(Number (ISBN

9781849507219

Erroneous ISBN

1849507201

Erroneous ISBN

9781849507202

Number

b740566

Title Proper

Tourism branding :

General Material Designation

[Book]

Other Title Information

communities in action /

First Statement of Responsibility

[edited by] Liping A. Cai, William C. Gartner, Ana María Munar.

Edition Statement

1st ed.

Place of Publication, Distribution, etc.

Bingley, UK :

Name of Publisher, Distributor, etc.

Emerald Group Pub.,

Date of Publication, Distribution, etc.

2009.

Specific Material Designation and Extent of Item

1 online resource (viii, 297 pages) :

Other Physical Details

illustrations, maps

Series Title

Bridging tourism theory and practice,

Volume Designation

v. 1

ISSN of Series

2042-1443 ;

Text of Note

Includes bibliographical references (pages 233-262) and index.

Text of Note

Tourism branding: a community affair -- Challenging the brand -- A model of virtual destination branding -- Deconstructing brand equity -- A two-dimensional approach to branding: integrating identity and equity -- Collaborative destination branding -- Tourism branding in a social exchange system -- Linking local and culinary cuisines with destination branding -- Spanish holiday brands: comparative analysis of 10 destinations -- Branding Spain's tourism miracle (1959-1979) -- A practical framework for destination branding -- Destination brand strategy: the case of Greece -- the Copenhagen way: stakeholder-driven destination branding -- Consultation builds stronger brands -- Developing distinctive city branding: cases of Anseong and Bucheon, South Korea -- Strategic branding in hospitality: the case of Sol Melia.

0

Text of Note

Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives.

Source for Acquisition/Subscription Address

01326671

Title

Tourism branding.

International Standard Book Number

9781849507202

Advertising-- Tourism.

Place marketing.

Tourism-- Marketing.

Tourism.

Advertising-- Tourism.

BUSINESS & ECONOMICS-- Advertising & Promotion.

Gestion d'entreprises.

Place marketing.

Sales & marketing.

Tourism industry.

Tourism-- Marketing.

Tourism.

Travel and Tourism.

BUS-- 002000

Number

338.48

Number

Edition

Class number

Book number

Cai, Liping A.

Gartner, William C.

Munar, Ana María.

Date of Transaction

20201204012645.0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

Y