عنوان

Unleashing the power of PR :

پدید آورنده

Mark Weiner.

موضوع

Business communication.,Communication in marketing.,Public relations.,Business communication.,Communication in marketing.,Interne communicatie.,Kommunikation,Marketing,Marketing.,Öffentlichkeitsarbeit,Public relations.,Public relations.

رده

HD59
.
W37

2006

کتابخانه

کتابخانه مطالعات اسلامی به زبان های اروپایی

محل استقرار

استان: قم ـ شهر: قم

تماس با کتابخانه : 32910706-025

0787982792

9780787982799

b731913

Unleashing the power of PR :

[Book]

a contrarian's guide to marketing and communication /

Mark Weiner.

1st ed.

San Francisco :

Jossey-Bass,

xxi, 247 pages :

illustrations ;

24 cm

"A joint publication of the Jossey-Bass business & management series and the International Association of Business Communicators"--Page [v].

Includes index.

New opportunities for marketing and public relations -- New challenges facing marketing and public relations -- Measuring public relations programming -- Setting meaningful and measurable public relations objectives -- Using research to shape public relations strategy and tactics -- Evaluating public relations programs for continual improvement -- Real business results : proving, and improving, PR ROI -- From concept to reality -- Appendixes. 1. Delahaye executive audit ; 2. Delahaye media demographic audit ; 3. Delahaye journalist audit.

Publisher's description: Using dozens of case studies from companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, among others, CEO and PR scientist Mark Weiner provides a research-based view on how to use public relations to reach meaningful business outcomes. Loaded with information that even the most experienced professional communicators don't know, Unleashing the Power of PR will help organizations improve their business performance by identifying and documenting common PR myths and demonstrating how public relations can be used as a low-cost, high-value alternative for achieving meaningful business outcomes.

Business communication.

Communication in marketing.

Public relations.

Business communication.

Communication in marketing.

Interne communicatie.

Kommunikation

Marketing

Marketing.

Öffentlichkeitsarbeit

Public relations.

659

HD59

W37

2006

637

bcl

rvk

Weiner, Mark,1946-

International Association of Business Communicators.

20201203162625.0

[Book]

عنوان Unleashing the power of PR :

پدید آورنده Mark Weiner.

موضوع Business communication.,Communication in marketing.,Public relations.,Business communication.,Communication in marketing.,Interne communicatie.,Kommunikation,Marketing,Marketing.,Öffentlichkeitsarbeit,Public relations.,Public relations.

رده HD59 .W37 2006

کتابخانه کتابخانه مطالعات اسلامی به زبان های اروپایی