عنوان
پدید آورنده
موضوع
رده
HD59 .W37 2006
HD59
.
W37
2006
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0787982792
(Number (ISBN
9780787982799
NATIONAL BIBLIOGRAPHY NUMBER
Number
b731913
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Unleashing the power of PR :
General Material Designation
[Book]
Other Title Information
a contrarian's guide to marketing and communication /
First Statement of Responsibility
Mark Weiner.
EDITION STATEMENT
Edition Statement
1st ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
San Francisco :
Name of Publisher, Distributor, etc.
Jossey-Bass,
Date of Publication, Distribution, etc.
©2006.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxi, 247 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm
GENERAL NOTES
Text of Note
"A joint publication of the Jossey-Bass business & management series and the International Association of Business Communicators"--Page [v].
Text of Note
Includes index.
CONTENTS NOTE
Text of Note
New opportunities for marketing and public relations -- New challenges facing marketing and public relations -- Measuring public relations programming -- Setting meaningful and measurable public relations objectives -- Using research to shape public relations strategy and tactics -- Evaluating public relations programs for continual improvement -- Real business results : proving, and improving, PR ROI -- From concept to reality -- Appendixes. 1. Delahaye executive audit ; 2. Delahaye media demographic audit ; 3. Delahaye journalist audit.
0
SUMMARY OR ABSTRACT
Text of Note
Publisher's description: Using dozens of case studies from companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, among others, CEO and PR scientist Mark Weiner provides a research-based view on how to use public relations to reach meaningful business outcomes. Loaded with information that even the most experienced professional communicators don't know, Unleashing the Power of PR will help organizations improve their business performance by identifying and documenting common PR myths and demonstrating how public relations can be used as a low-cost, high-value alternative for achieving meaningful business outcomes.
TOPICAL NAME USED AS SUBJECT
Business communication.
Communication in marketing.
Public relations.
Business communication.
Communication in marketing.
Interne communicatie.
Kommunikation
Marketing
Marketing.
Öffentlichkeitsarbeit
Public relations.
Public relations.
DEWEY DECIMAL CLASSIFICATION
Number
659
.
2
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD59
Book number
.
W37
2006
OTHER CLASS NUMBERS
Class number
85
.
08
Class number
QP
637
System Code
bcl
System Code
rvk
PERSONAL NAME - PRIMARY RESPONSIBILITY
Weiner, Mark,1946-
CORPORATE BODY NAME - ALTERNATIVE RESPONSIBILITY
International Association of Business Communicators.
ORIGINATING SOURCE
Date of Transaction
20201203162625.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
