Distributed to the Book trade worldwide by Springer-Verlag,
2006.
1 online resource (xiv, 301 pages) :
illustrations
Expert's voice
Part 1. Entrepreneurship. What is a small ISV? -- Whining by a barrel of rocks -- Starting your own company -- Finance for geeks -- Exploring micro-ISVs -- First report from my micro-ISV -- Make more mistakes -- Part 2. People. Small ISVs: you need developers, not programmers -- Geeks rule and MBAs drool -- Hazards of hiring -- Great hacker!= Great hire -- My comments on "hitting the high notes" -- Career calculus -- Part 3. Marketing. Finding a product idea for your micro-ISV -- Marketing is not a post-processing step -- Choose your competition -- Act your age -- Geek gauntlets -- Be careful where you build -- The game is afoot -- Going to a trade show -- Magazine advertising guide for small ISVs -- Part 4. Sales. Tenets of transparency -- Product pricing primer -- Closing the gap, part 1 -- Closing the gap, part 2 -- Just do it.
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"Eric Sink on the Business of Software" is a book on computers/software.