Understanding generic structure logic -- Understanding the baseline logic -- Aligning the baseline logic -- Using a measurable-results orientation -- Using logic trees to construct your methodology -- Analyzing the buyers -- Identifying, selecting, and developing themes : determining what to weave in your web of persuasion -- Green team reviews: collaborating to improve your odds of winning -- Writing the situation and objectives slots -- Writing the methods slot -- Writing the qualifications slot -- Writing the benefits section -- Writing the fees slot -- Summary : the proposal development process.
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"The third edition of Writing Winning Business Proposals is thoroughly updated, with new examples and scenarios, the latest information on fees and collaboration, useful worksheets, and more - all arranged in a new, user-friendly package."--Back cover.