عنوان
پدید آورنده
موضوع
رده
HF5415.126 .H8423 2003
HF5415
.
126
.
H8423
2003
کتابخانه
محل استقرار
0071363661
0071429042
1280303808
6610303800
9780071363662
9780071429047
9781280303807
9786610303809
The customer loyalty solution :
[Book]
what works and what doesn't in customer loyalty programs /
by Arthur Middleton Hughes.
New York :
McGraw-Hill,
[2003]
1 online resource (xix, 364 pages) :
illustrations
Includes index.
"The Customer Loyalty Solution reveals how database marketing and customer relationship management initiatives are making a difference, today, for the world's leading marketers. It provides you with step-by-step techniques for bechmarking their efforts to develop intelligent strategies of your own, understanding how and why they work, and monitoring their results to continually adjust and modify for changing market conditions. The result will be far stronger customer loyalty, more consistent repeat sales, and a database-marketing program that is enjoyable and successful - for both you and your most profitable customers."--Jacket.
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
OverDrive, Inc.
OverDrive, Inc.
B37E2E96-9AE7-4C81-84A5-024361CA4263
Customer loyalty solution.
0071363661
Customer loyalty programs.
Database marketing.
BUSINESS & ECONOMICS-- Exports & Imports.
BUSINESS & ECONOMICS-- International-- Marketing.
BUSINESS & ECONOMICS-- Marketing-- Multilevel.
Customer loyalty programs.
Database marketing.
BUS-- 026000
BUS-- 043030
BUS-- 043040
KMPP
658
.
8/4
21
HF5415
.
126
.
H8423
2003
Hughes, Arthur Middleton.
20200822083935.0
pn
مطالعه متن کتاب [Book]
Y
