عنوان
پدید آورنده
موضوع
رده
HF5415.126 .H8423 2003
HF5415
.
126
.
H8423
2003
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0071363661
(Number (ISBN
0071429042
(Number (ISBN
1280303808
(Number (ISBN
6610303800
(Number (ISBN
9780071363662
(Number (ISBN
9780071429047
(Number (ISBN
9781280303807
(Number (ISBN
9786610303809
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The customer loyalty solution :
General Material Designation
[Book]
Other Title Information
what works and what doesn't in customer loyalty programs /
First Statement of Responsibility
by Arthur Middleton Hughes.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
McGraw-Hill,
Date of Publication, Distribution, etc.
[2003]
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xix, 364 pages) :
Other Physical Details
illustrations
GENERAL NOTES
Text of Note
Includes index.
SUMMARY OR ABSTRACT
Text of Note
"The Customer Loyalty Solution reveals how database marketing and customer relationship management initiatives are making a difference, today, for the world's leading marketers. It provides you with step-by-step techniques for bechmarking their efforts to develop intelligent strategies of your own, understanding how and why they work, and monitoring their results to continually adjust and modify for changing market conditions. The result will be far stronger customer loyalty, more consistent repeat sales, and a database-marketing program that is enjoyable and successful - for both you and your most profitable customers."--Jacket.
SYSTEM REQUIREMENTS NOTE (ELECTRONIC RESOURCES)
Text of Note
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
OverDrive, Inc.
Source for Acquisition/Subscription Address
OverDrive, Inc.
Stock Number
B37E2E96-9AE7-4C81-84A5-024361CA4263
OTHER EDITION IN ANOTHER MEDIUM
Title
Customer loyalty solution.
International Standard Book Number
0071363661
TOPICAL NAME USED AS SUBJECT
Customer loyalty programs.
Database marketing.
BUSINESS & ECONOMICS-- Exports & Imports.
BUSINESS & ECONOMICS-- International-- Marketing.
BUSINESS & ECONOMICS-- Marketing-- Multilevel.
Customer loyalty programs.
Database marketing.
(SUBJECT CATEGORY (Provisional
BUS-- 026000
BUS-- 043030
BUS-- 043040
KMPP
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/4
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
126
Book number
.
H8423
2003
PERSONAL NAME - PRIMARY RESPONSIBILITY
Hughes, Arthur Middleton.
ORIGINATING SOURCE
Date of Transaction
20200822083935.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
