عنوان
پدید آورنده
موضوع
رده
HF5823
HF5823
کتابخانه
محل استقرار
1522517936
1522517944
9781522517931
9781522517948
9781522517931
Advertising and branding :
[Book]
concepts, methodologies, tools, and applications /
Information Resources Management Association USA [editor].
Hershey, PA :
IGI Global,
[2017]
©2017
1 online resource (1 volume) :
illustrations
Includes bibliographical references.
"This book is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising"--
Safari Books Online
CL0500000826
Advertising and branding.
Advertising.
Branding (Marketing)
Marketing.
Advertising.
Branding (Marketing)
Marketing.
659
.
1
23
HF5823
Information Resources Management Association,editor.
20200823041839.0
pn
مطالعه متن کتاب [Book]
Y
