عنوان
پدید آورنده
موضوع
رده
HF5823
HF5823
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1522517936
(Number (ISBN
1522517944
(Number (ISBN
9781522517931
(Number (ISBN
9781522517948
Erroneous ISBN
9781522517931
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Advertising and branding :
General Material Designation
[Book]
Other Title Information
concepts, methodologies, tools, and applications /
First Statement of Responsibility
Information Resources Management Association USA [editor].
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hershey, PA :
Name of Publisher, Distributor, etc.
IGI Global,
Date of Publication, Distribution, etc.
[2017]
Date of Publication, Distribution, etc.
©2017
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (1 volume) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references.
SUMMARY OR ABSTRACT
Text of Note
"This book is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising"--
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Safari Books Online
Stock Number
CL0500000826
OTHER EDITION IN ANOTHER MEDIUM
Title
Advertising and branding.
TOPICAL NAME USED AS SUBJECT
Advertising.
Branding (Marketing)
Marketing.
Advertising.
Branding (Marketing)
Marketing.
DEWEY DECIMAL CLASSIFICATION
Number
659
.
1
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5823
CORPORATE BODY NAME - ALTERNATIVE RESPONSIBILITY
Information Resources Management Association,editor.
ORIGINATING SOURCE
Date of Transaction
20200823041839.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
