Applying communication theory for professional life :
[Book]
a practical introduction /
Marianne Dainton, La Salle University ; Elaine D. Zelley, La Salle University.
Fourth edition.
Thousand Oaks, California :
SAGE Publications, Inc.,
[2019]
xv, 272 pages ;
24 cm
Includes bibliographical references and index.
Introduction to communication theory -- Theory development -- Cognition and intrapersonal communication -- Individual and social approaches to communication -- Interpersonal communication -- Culture -- Persuasion -- Group communication -- Organizational communication -- Mediated communication -- Mass communication -- What should a communicator do?
0
Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps you understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings.