Applying communication theory for professional life :
General Material Designation
[Book]
Other Title Information
a practical introduction /
First Statement of Responsibility
Marianne Dainton, La Salle University ; Elaine D. Zelley, La Salle University.
EDITION STATEMENT
Edition Statement
Fourth edition.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Thousand Oaks, California :
Name of Publisher, Distributor, etc.
SAGE Publications, Inc.,
Date of Publication, Distribution, etc.
[2019]
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xv, 272 pages ;
Dimensions
24 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Introduction to communication theory -- Theory development -- Cognition and intrapersonal communication -- Individual and social approaches to communication -- Interpersonal communication -- Culture -- Persuasion -- Group communication -- Organizational communication -- Mediated communication -- Mass communication -- What should a communicator do?
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SUMMARY OR ABSTRACT
Text of Note
Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps you understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings.