The 1% factor is your secret to connecting with both new and existing clients, colleagues and customers.
The 1% factor walks its readers, step-by-step, through the process of identifying your customer who delivers you the biggest profit, discovering how they like to be sold to, and how to find your unique offer to them, that makes you stand out from the crowd. The 1 factor illuminates your ideas, gives you the competitive edge and sells your products.--Back cover.