عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
0470685824
9780470685822
0470743972
9780470743 973
dltt
Data mining techniques in CRM :
[Book]
inside customer segmentation /
Konstantinos Tsiptsis, Antonios Chorianopoulos
1 online resource (xi, 357 pages) :
illustrations
Includes bibliographical references and index
Data Mining Techniques in CRM; CONTENTS; ACKNOWLEDGEMENTS; 1 DATA MINING IN CRM; 2 AN OVERVIEW OF DATA MINING TECHNIQUES; 3 DATA MINING TECHNIQUES FOR SEGMENTATION; 4 THE MINING DATA MART; 5 CUSTOMER SEGMENTATION; 6 SEGMENTATION APPLICATIONS IN BANKING; 7 SEGMENTATION APPLICATIONS IN TELECOMMUNICATIONS; 8 SEGMENTATION FOR RETAILERS; FURTHER READING; INDEX
0
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process
Data mining techniques in CRM.
9780470743 973
Customer relations-- Management-- Data processing.
Customer relations-- Management.
Data mining.
BUS-- 018000
658
.
8/1202856312
22
Tsiptsis, Konstantinos.
Chorianopoulos, Antonios.
20161020115357.0
rda
مطالعه متن کتاب [Book]
Y
