عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0470685824
(Number (ISBN
9780470685822
Erroneous ISBN
0470743972
Erroneous ISBN
9780470743 973
NATIONAL BIBLIOGRAPHY NUMBER
Number
dltt
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Data mining techniques in CRM :
General Material Designation
[Book]
Other Title Information
inside customer segmentation /
First Statement of Responsibility
Konstantinos Tsiptsis, Antonios Chorianopoulos
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xi, 357 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
CONTENTS NOTE
Text of Note
Data Mining Techniques in CRM; CONTENTS; ACKNOWLEDGEMENTS; 1 DATA MINING IN CRM; 2 AN OVERVIEW OF DATA MINING TECHNIQUES; 3 DATA MINING TECHNIQUES FOR SEGMENTATION; 4 THE MINING DATA MART; 5 CUSTOMER SEGMENTATION; 6 SEGMENTATION APPLICATIONS IN BANKING; 7 SEGMENTATION APPLICATIONS IN TELECOMMUNICATIONS; 8 SEGMENTATION FOR RETAILERS; FURTHER READING; INDEX
0
SUMMARY OR ABSTRACT
Text of Note
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process
OTHER EDITION IN ANOTHER MEDIUM
Title
Data mining techniques in CRM.
International Standard Book Number
9780470743 973
TOPICAL NAME USED AS SUBJECT
Customer relations-- Management-- Data processing.
Customer relations-- Management.
Data mining.
(SUBJECT CATEGORY (Provisional
BUS-- 018000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/1202856312
Edition
22
PERSONAL NAME - PRIMARY RESPONSIBILITY
Tsiptsis, Konstantinos.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Chorianopoulos, Antonios.
ORIGINATING SOURCE
Date of Transaction
20161020115357.0
Cataloguing Rules (Descriptive Conventions))
rda
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
