how extraordinary companies transcend commodity and defy comparison /
Joe Calloway
Second edition, revised and updated
xiv, 251 pages ;
23 cm
Includes index
We just decided to go -- What's your story? -- Success means you know what used to work -- The commodity trap -- Your brand is everything -- The three rules -- The new customer reality -- Tiebreakers -- Case study : tractor supply company -- The future category of one