عنوان
پدید آورنده
موضوع
رده
HD62.15 .C34 2009
HD62
.
15
.
C34
2009
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0470496355 (pbk.)
(Number (ISBN
9780470496350 (pbk.)
NATIONAL BIBLIOGRAPHY NUMBER
Number
dltt
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Becoming a category of one :
General Material Designation
[Book]
Other Title Information
how extraordinary companies transcend commodity and defy comparison /
First Statement of Responsibility
Joe Calloway
EDITION STATEMENT
Edition Statement
Second edition, revised and updated
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiv, 251 pages ;
Dimensions
23 cm
GENERAL NOTES
Text of Note
Includes index
CONTENTS NOTE
Text of Note
We just decided to go -- What's your story? -- Success means you know what used to work -- The commodity trap -- Your brand is everything -- The three rules -- The new customer reality -- Tiebreakers -- Case study : tractor supply company -- The future category of one
0
TOPICAL NAME USED AS SUBJECT
Benchmarking (Management)
Brand name products
Corporate image
DEWEY DECIMAL CLASSIFICATION
Number
658
.
4/013
Number
338
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD62
.
15
Book number
.
C34
2009
PERSONAL NAME - PRIMARY RESPONSIBILITY
Calloway, Joe
ORIGINATING SOURCE
Date of Transaction
20160712081627.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
