عنوان
پدید آورنده
موضوع
رده
HF5416.5 .M365 2010
HF5416
.
5
.
M365
2010
کتابخانه
محل استقرار
0470481773 (cloth)
9780470481776 (cloth)
dltt
The price advantage /
[Book]
Walter L. Baker, Michael V. Marn, Craig C. Zawada
Second edition
xviii, 366 pages :
illustrations ;
24 cm
Wiley finance
Includes bibliographical references and index
Introduction -- Components of pricing excellence -- Transactions -- Customer value -- Market strategy -- Pricing infrastructure -- Postmerger pricing -- Price wars -- Legal degrees of freedom -- Lifecycle pricing -- Pricing architecture -- Complexity management -- Tailored value -- Software and information products -- Pricing transformation -- The Monnarch battery case
0
Pricing
658
.
8/16
22
HF5416
.
5
.
M365
2010
Baker, Walter L
Marn, Michael V
Zawada, Craig C
20141128112242.0
مطالعه متن کتاب [Book]
Y
