عنوان
پدید آورنده
موضوع
رده
HF5416.5 .M365 2010
HF5416
.
5
.
M365
2010
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0470481773 (cloth)
(Number (ISBN
9780470481776 (cloth)
NATIONAL BIBLIOGRAPHY NUMBER
Number
dltt
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The price advantage /
General Material Designation
[Book]
First Statement of Responsibility
Walter L. Baker, Michael V. Marn, Craig C. Zawada
EDITION STATEMENT
Edition Statement
Second edition
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xviii, 366 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm
SERIES
Series Title
Wiley finance
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
CONTENTS NOTE
Text of Note
Introduction -- Components of pricing excellence -- Transactions -- Customer value -- Market strategy -- Pricing infrastructure -- Postmerger pricing -- Price wars -- Legal degrees of freedom -- Lifecycle pricing -- Pricing architecture -- Complexity management -- Tailored value -- Software and information products -- Pricing transformation -- The Monnarch battery case
0
TOPICAL NAME USED AS SUBJECT
Pricing
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/16
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5416
.
5
Book number
.
M365
2010
PERSONAL NAME - PRIMARY RESPONSIBILITY
Baker, Walter L
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Marn, Michael V
Zawada, Craig C
ORIGINATING SOURCE
Date of Transaction
20141128112242.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
