Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal.
xiii, 130 pages :
illustrations ;
23 cm.
Digital and social media marketing and advertising collection.
Includes bibliographical references (pages [117]-125).
The role of social media in emerging markets -- Small- and medium-sized enterprises in emerging countries and the use of social media -- Creating online corporate brands on Facebook fan pages-- Creating experiences on Facebook -- Measuring the performance of brand communities on Facebook.