عنوان
پدید آورنده
موضوع
رده
HF5415.1255 .B74 2015
HF5415
.
1255
.
B74
2015
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1606499424
(Number (ISBN
9781606499429
NATIONAL BIBLIOGRAPHY NUMBER
Number
dltt
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Corporate branding in Facebook fan pages :
General Material Designation
[Book]
Other Title Information
ideas for improving your brand value /
First Statement of Responsibility
Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiii, 130 pages :
Other Physical Details
illustrations ;
Dimensions
23 cm.
SERIES
Series Title
Digital and social media marketing and advertising collection.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages [117]-125).
CONTENTS NOTE
Text of Note
The role of social media in emerging markets -- Small- and medium-sized enterprises in emerging countries and the use of social media -- Creating online corporate brands on Facebook fan pages-- Creating experiences on Facebook -- Measuring the performance of brand communities on Facebook.
0
TITLE USED AS SUBJECT
Facebook (Electronic resource)
TOPICAL NAME USED AS SUBJECT
Branding (Marketing)
Internet marketing.
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
1255
Book number
.
B74
2015
PERSONAL NAME - PRIMARY RESPONSIBILITY
Brito, Eliane Pereira Zamith
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Abdalla, Carla Caires
Ferreira, Mateus
Limongi, Ricardo
Rosenthal, Benjamin
Zanette, Maria Carolina
ORIGINATING SOURCE
Date of Transaction
20150813092437.0
Cataloguing Rules (Descriptive Conventions))
rda
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
