عنوان
پدید آورنده
موضوع
رده
HF5415.332.Y66 B47 2011
HF5415
.
332
.
Y66
B47
2011
کتابخانه
محل استقرار
0749462507
0749462515
9780749462505
9780749462512
b427758
How cool brands stay hot :
[Book]
branding to generation Y /
Joeri Van den Bergh, Mattias Behrer
xvii, 249 pages :
illustrations ;
25 cm
Includes bibliographical references and index
Defining Generation Y -- Developing a brand model for the new consumer -- What cool means to brands -- The real thing: brand authenticity -- We all want unique brands -- Self-identification with the brand -- Happiness: Gen Ys adoration for branded emotions
0
Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business
Consumer behavior
Generation Y
Product management
Target marketing
Young adult consumers
Young consumers
658
.
8/27
22
HF5415
.
332
.
Y66
B47
2011
Bergh, Joeri van den,1971-
Behrer, Mattias
20141128143714.0
مطالعه متن کتاب [Book]
Y
