عنوان
پدید آورنده
موضوع
رده
HF5415.332.Y66 B47 2011
HF5415
.
332
.
Y66
B47
2011
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0749462507
(Number (ISBN
0749462515
(Number (ISBN
9780749462505
(Number (ISBN
9780749462512
NATIONAL BIBLIOGRAPHY NUMBER
Number
b427758
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
How cool brands stay hot :
General Material Designation
[Book]
Other Title Information
branding to generation Y /
First Statement of Responsibility
Joeri Van den Bergh, Mattias Behrer
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xvii, 249 pages :
Other Physical Details
illustrations ;
Dimensions
25 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
CONTENTS NOTE
Text of Note
Defining Generation Y -- Developing a brand model for the new consumer -- What cool means to brands -- The real thing: brand authenticity -- We all want unique brands -- Self-identification with the brand -- Happiness: Gen Ys adoration for branded emotions
0
SUMMARY OR ABSTRACT
Text of Note
Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business
TOPICAL NAME USED AS SUBJECT
Consumer behavior
Generation Y
Product management
Target marketing
Young adult consumers
Young consumers
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/27
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
332
.
Y66
Book number
B47
2011
PERSONAL NAME - PRIMARY RESPONSIBILITY
Bergh, Joeri van den,1971-
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Behrer, Mattias
ORIGINATING SOURCE
Date of Transaction
20141128143714.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
