how co-creation generates innovation and re-energizes brands /
Nicholas Ind, Clare Fuller, Charles Trevail.
Philadelphia, Pa. :
Kogan Page,
c2012.
x, 172 p. :
ill.
Includes bibliographical references and index.
Acknowledgements -- Introduction -- Thinking it -- Creating the future together -- A brand of innovation -- Co-creation and the organization -- Doing it -- Working together -- The set up -- Connected individuals -- The co-creation toolkit -- Branding together with other stakeholders -- The results -- Five key questions -- Bibliography -- Index.