عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
Erroneous ISBN
9780749463250
Erroneous ISBN
9780749463267 (e-book)
NATIONAL BIBLIOGRAPHY NUMBER
Number
b397539
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Brand together
General Material Designation
[Book]
Other Title Information
how co-creation generates innovation and re-energizes brands /
First Statement of Responsibility
Nicholas Ind, Clare Fuller, Charles Trevail.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Philadelphia, Pa. :
Name of Publisher, Distributor, etc.
Kogan Page,
Date of Publication, Distribution, etc.
c2012.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
x, 172 p. :
Other Physical Details
ill.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Acknowledgements -- Introduction -- Thinking it -- Creating the future together -- A brand of innovation -- Co-creation and the organization -- Doing it -- Working together -- The set up -- Connected individuals -- The co-creation toolkit -- Branding together with other stakeholders -- The results -- Five key questions -- Bibliography -- Index.
0
TOPICAL NAME USED AS SUBJECT
Branding (Marketing)
Customer relations.
Product management.
PERSONAL NAME - PRIMARY RESPONSIBILITY
Ind, Nicholas.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Fuller, Clare.
Trevail, Charles.
CORPORATE BODY NAME - ALTERNATIVE RESPONSIBILITY
ProQuest (Firm)
ORIGINATING SOURCE
Date of Transaction
20171016205200.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
