عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
0333994361
033399437X
9780333994368
9780333994375
b386402
Marketing :
[Book]
a complete guide
Malcolm McDonald and Martin Christopher ; with Magrit Bass and contributions from Susan Baker and Simon Knox.
New York
Palgrave Macmillan,
2003.
XXV, 556 p. : il. ; 24 cm
Assuming no prior marketing knowledge, this work provides a concise, yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to theAssuming no prior marketing knowledge, this work provides a concise, yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to theAssuming no prior marketing knowledge, this work provides a concise, yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the
Malcolm McDonald
Martin Christopher
مطالعه متن کتاب [Book]
Y
