عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0333994361
(Number (ISBN
033399437X
(Number (ISBN
9780333994368
(Number (ISBN
9780333994375
NATIONAL BIBLIOGRAPHY NUMBER
Number
b386402
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing :
General Material Designation
[Book]
Other Title Information
a complete guide
First Statement of Responsibility
Malcolm McDonald and Martin Christopher ; with Magrit Bass and contributions from Susan Baker and Simon Knox.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
Palgrave Macmillan,
Date of Publication, Distribution, etc.
2003.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
XXV, 556 p. : il. ; 24 cm
SUMMARY OR ABSTRACT
Text of Note
Assuming no prior marketing knowledge, this work provides a concise, yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to theAssuming no prior marketing knowledge, this work provides a concise, yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to theAssuming no prior marketing knowledge, this work provides a concise, yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the
PERSONAL NAME - PRIMARY RESPONSIBILITY
Malcolm McDonald
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Martin Christopher
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
