عنوان
پدید آورنده
موضوع
رده
HF5415 .2 .M34 2015
HF5415
.
2
.
M34
2015
کتابخانه
محل استقرار
:9781466663718
986302
انگلیسی
Market research methodologies
[book]
: multi-method and qualitative approaches
\ Amandeep Takhar-Lail, University of Bedfordshire, UK, Ali Ghorbani, Payame Noor University, Iran, [editors].
Hershey, PA
: Business Science Reference, an imprint of IGI Global
, 2015
xxv, 300 pages
:illustrations
Advances in marketing, customer relationship management, and e-services (AMCRMES)
Index
Bibliography
"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--
Marketing research-- Methodology.
Consumers-- Research-- Methodology.
Qualitative research-- Methodology.
بازاریابی -- تحقیق -- روششناسی
مصرفکنندگان -- تحقیق -- روششناسی
تحقیق کیفی -- روششناسی
658
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8/3
23
HF5415
.
2
.
M34
2015
Takhar-Lail, Amandeep,1980-
Ghorbani, Ali,1984-
20151226153103.0
rda
BL
270410
1
Y
